Timing of Entry

The fifth chapter talks about timing of entry and the author gives us a number of advantages and disadvantages of entering the market early, late or as a pioneer. While I was reading some articles around this subject, I was concern about what we should consider as a disadvantage or as a well elaborated business strategy created and adopted by innovative companies.
A great example to help describe this issue is Apple first mover Ipad. Despite the great success in sales and consumer acceptance for the new product, Apple received several critics about Ipad’s performance. Based on some of these critics I decided to research more about this product and try to understand what was happening to a company like Apple that we are used to see always a step over the competition. That’s when I found this article titled “Are iPad's Limitations Design Decisions?” where the author explains which decisions were strategic toward the future of personal computer and the ones that so far seems to be product limitations.
What I could learn from this article is that there are a few companies that have the ability to commit mistakes or delay some actions in order to take future advantages of it. They have the knowledge capable to use some errors as part of their business strategy.

The link:
http://www.lukew.com/ff/entry.asp?994