Managing the new product development process

Managing the new product development process is the title of this week chapter. When I start reading about this topic I was more concern in the way companies are managing their internal resources in the development process. The author mentions many types of strategies in the development process in the book, but one particularly caught my attention – Involving Customers and Suppliers in Development Process.
Assuming that the majority of the companies aims customer satisfaction as one of the primary objectives, involving them in the development process seems to be an easy way to guarantee they will further acquire a product/service when the company launches it on the market. Although this type of procedure requires much more attention by the R&D.
Doing some research on involving customers while developing products I found this article that highlights important points to be considered and how to avoid frequent mistakes made by organizations.

Link:
http://docs.google.com/viewer?a=v&q=cache:k-2zLkk_ZnoJ:i.i.com.com/cnwk.1d/i/bnet/Involving_Customers_in_Product_Development.pdf+Involving+Customers+in+Product+Development&hl=pt-BR&gl=us&pid=bl&srcid=ADGEESjwnAwj-c0k8HWjyK4o7RV_ZcQ3VazfNx7m-d-nkfx12VSiPopn3Cby86_pgu4AFmRHgnXcT24USDXvvJvlX7ZwIAAe4ImZVgpjBvgCAgvyH5YZm_fTqOml6I3RsplcUMsFr8fM&sig=AHIEtbRWUUlkT5YiwZmwcAc1KrMKzUfJtQ